In Industry News

During his State of the Nation address last week President Jacob Zuma commented on the property market noting that less than 5% of the sector is managed by people of colour and Africans in particular.

Jan le Roux, Chief Executive of the Real Estate Business Owners of South Africa (REBOSA), concedes that the residential sales market is undoubtedly dominated by white agents”.

Le Roux says the task is not made easier by the structure of the estate agents industry, since remuneration is entirely commission based which presents a challenge to any entrant into the market, black or white.  

“The residential sales market is also not the ‘pot of gold’ that many perceive it to be. Recent statistics from the EAAB indicates that 85% of all real estate agencies in South Africa have a gross turnover of less than R250,000 per month. Many firms have turnovers of less than R25,000 per month. Add to this meagre yield the costs levied by the Estate Agency Affairs Act (EAAA) and the EAAB and it becomes incredibly challenging for both agents and agencies to remain solvent”, believes Le Roux.

In terms of the existing EAAA all agencies must have a trust account which has to be audited by a chartered accountant once a year, even if dormant which is often the case. On top of this the EAAB demands audited statements by a chartered accountant of the business account as well. The cost of this for small firms and sole proprietors is prohibitive and unnecessary as audit fees could exceed R20,000.

Rebosa has made numerous presentations to the EAAB to address these challenges.

In addition the EAAB also instituted the Continuous Professional Development programme (CPD) in 2015, at an additional cost of R2,000 – R2,500 per agent. The value and content of these courses are doubtful but the cost, especially for sole operators and start-ups, once again is prohibitive.

Despite making e-Learning available since 2016 the CPD fees have not been reduced, to the detriment of many. Added to this is the lacklustre, One Learner – One Estate Agency Youth Brigade Programme, the implementation and execution of which has left much to be desired and the second phase of which was never launched.

The EAAB has also almost doubled the yearly registration fees; now amounting to R1,200 per principal/sole proprietor.

“All of these costs combined make it very difficult for new entrants to become successful estate agents/agencies”, explains le Roux, “Rebosa has and will continue to make presentations to the EAAB with regards to these restrictive financial requirements as resolving these issues successfully will do much to improve transformation in the industry”.

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